Box Hill Institute

Government-funded polytechnic providing vocational and higher education

Location

Melbourne, Australia

Markets

• Prospective students
• Career changers
• International students

Scope

• Website Design
• UX Strategy
• Content Strategy

Brand Overview

Box Hill Institute is a government-funded polytechnic providing vocational and higher education across Melbourne and online. With a broad course offering, they needed a user-centred digital experience that could support student discovery and conversion.

Core Audience Traits

• Prospective students exploring course options
• Career changers seeking new qualifications
• International students researching Australian education

Brand Opportunity

Box Hill Institute's website had become difficult to navigate, with unclear course categorisation, inconsistent content presentation and an outdated structure. Prospective students struggled to find relevant information, leading to drop-off and missed conversion opportunities.

Strategy Summary

We undertook a full UX audit and redesign process focused on simplifying navigation, improving course discoverability and creating clearer user pathways. This included user journey mapping, stakeholder workshops, wireframing and content strategy recommendations.

Strategy Principles

• Simplify navigation and course discovery
• Create clear user pathways for different audience segments
• Ensure content consistency across the site

Positioning Outcome

• A trusted provider of vocational and higher education
• An accessible pathway to career-focused qualifications
• A modern, user-centred digital experience

What We Delivered

• Conducted stakeholder interviews and user research
• Redesigned site architecture and navigation model
• Created wireframes and interactive prototypes
• Developed content strategy and page templates
• Collaborated closely with internal teams for handover

Why It Matters

Education providers compete for attention in a crowded market. A clear, intuitive digital experience helps students find what they need quickly—reducing friction and improving enrolment conversion.

Outcome

The redesign delivered a more intuitive, user-focused experience. Course discovery improved, bounce rates dropped and internal teams were better equipped to manage and scale content.

Key Results

• Simplified navigation with improved course findability
• Lower bounce rates on key landing pages
• Improved alignment between user intent and site structure
• Clearer content templates for ongoing updates