Social Media & Digital Growth

Extraordinary social experiences.

85+ brands scaled locally across Australia, specializing in bridging the gap between local lifestyle and global Chinese audiences.

Strategic Execution

An entire social strategy delivered in-house, from initial account diagnostics to daily operation and community engagement.

Matrix Growth

Leveraging powerful platforms like Xiaohongshu and Instagram with a mix of organic content and KOL/Nano-influencer collaborations.

Algorithm Focused

We play to the platform's strengths, using SEO-logic for keywords and content tagging to ensure your brand is seen by high-intent users.

Integrated Response

We put your brand at the heart of the conversation with real-time comment and DM management to drive instant conversions.

Content-First

We prioritize high-quality, high-utility content that solves user pain points and builds desire before they even visit your store.

Local Resonance

100% Melbourne based. We understand the local market trends, ensuring your messaging resonates with the specific lifestyle of your audience.

Multi-Channel Sync

Harmonizing your brand voice across Xiaohongshu, Instagram, and Facebook to create a unified digital presence.

Scalable ROI

Our focus isn't on vanity metrics, but on building a sustainable lead machine that grows with your business.

Redluck truly understood our brand vision for Hyde Melbourne Place. Their dual-platform strategy on Instagram and Rednote (小红书) didn't just bring views; it extended our identity into new cultural contexts without diluting who we are.

Marketing Lead, Hyde Melbourne Place

Finally, an agency that understands the Melbourne hospitality pulse. Their 6-person team handles everything from content to DM management, allowing us to focus on the floor while they handle the growth.

Director, Xu's Premium Group